Our Story
A kitchen, a craving, and one stubborn idea.
Swadiva Foods was born from a simple question - why can't the snack on the shelf taste like the snack we'd cook for our own family?
From Bengal, with intent.
We grew up around food that meant something - a fistful of muri, a plate of jhalmuri at the corner stall, chai poured into kulhads at dusk. Snacks weren't filler. They were memory.
When we started Swadiva Foods, we promised ourselves three things: no preservatives, no shortcuts, no flat flavours. Every Chakh Naaa pack carries that promise. The masala mix inside our chips is our way of handing you the spoon - season it your way, just like home.
"If our grandmothers wouldn't eat it, we wouldn't make it."
Today, Chakh Naaa lives in tiffin boxes, road trips, late-night addas and quiet office afternoons. The brand grows. The kitchen-first thinking doesn't change.
The Recipe So Far
Five chapters.
One stubborn craving.
Every year we added a new spice to the story. Here's how it reads, so far.
- Ch. 01
The First Spark
A pinch of paprika. A spoon of patience. The first batch of masala chips comes out of a Bengal kitchen - and disappears in fifteen minutes.
1 kadhai2021 - Ch. 02
A Name is Born
Friends keep saying it between bites: chakh naaa - just taste it. The name picks us, not the other way around.
∞ second helpings2022 - Ch. 03
Onto Real Shelves
The first kirana store says yes. The second. The tenth. Packs vanish before the week is out.
120+ stores2023 - Ch. 04
Mix It Up
Bold Indian Snack Mix joins the family - peanuts, cashews, almonds and a masala that doesn't whisper.
2 hero SKUs2024 - Now
Pan-India, One Bowl at a Time
Tiffin boxes in Mumbai. Road trips in Rajasthan. Late-night adda in Kolkata. The bowl keeps getting bigger.
Bas khaate jao2026
{ Swadiva Foods }
Born in Bengal.
Made for India.
Stock us, suggest a flavour, or just say hi. We answer every message.